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Encouraging behavioral change to make the most of their treatment

welcome to A:Care

A pioneering program designed for healthcare professionals and their patients that encourages improvements in adherence to treatment. Armed with the latest techniques in behavioral science and evidence-based digital solutions, A:CARE aims to transform care and advance health equity through education, insight and coaching:

  • Recognizing the challenges of non-adherence
  • Improving medication adherence by understanding its drivers
  • Changing mindsets from “treating diseases” to “treating people”

a:care congress
october 2024

Half of your patients do not take their medication1.
No, they don’t forget it!

Medication adherence is a complex human behavior1.

Explore how the right behaviors lead to optimal adherence at the world’s largest congress on medication adherence and behavioral science.

Explore articles

A series of in-depth articles has been developed to provide digestible learning resources around the role behavioral science plays in adherence, including practical insights relating to therapy areas.

EXPLORE MASTERCLASSES

The A:CARE program aims to help reinforce the alliance between the patient and their healthcare provider team. A:CARE offers information and training to healthcare professionals to help them identify and manage patients’ behavioral, emotional and psychological drivers which impact adherence.

A key part of our educational tools is the series of masterclasses, developed with globally respected experts in behavioral science to share the latest behavioral science techniques on how to best help people on their health journey.